Services
Foundation first. Then relentless optimization.
Before your campaigns go live, we build the foundation needed to launch, track, and manage your advertising correctly. Once live, we stay involved so it's never left on autopilot.
01 — The foundation
Built before a single dollar of ad spend goes out.
Lead Response Automation Setup
When lead forms are the right fit for your business, we set up an automated response system so a prospect receives a message as soon as the form is submitted. Your business responds while the lead's interest is still high.
Pixel & Website Tracking Setup
We connect and configure the appropriate Meta pixel and tracking setup between your website and advertising account, so campaign activity can be measured and used for optimization and retargeting.
Targeted ZIP Code & Service Area Setup
We identify and configure the correct ZIP codes and service areas for each campaign, so your advertising budget is focused on the locations where you actually want to generate business.
Creative Strategy & Recommendations
We review the photos, videos, and advertising assets you already have and provide recommendations on what to use, what to improve, and what additional content may be needed for the campaign.
Meta Ad Account Setup & Configuration
We properly set up and configure your Meta advertising account — account settings, business assets, permissions, tracking connections, and campaign structure — so the account is prepared to advertise effectively.
The complete foundation is included in the one-time startup fee. See pricing.
02 — Ongoing management
Once live, our focus shifts to management, communication, and optimization.
Campaign Monitoring
We continuously review campaign performance and watch the numbers that matter.
Performance Optimization
Adjustments based on lead volume, lead quality, conversions, creative performance, audience performance, and budget efficiency.
Creative Performance Review
We compare your creatives and recommend when to push a winner, test something new, or stop an underperforming ad.
Budget Allocation
Performance data determines where advertising dollars can be used more effectively.
Bi-Weekly Client Calls
Every two weeks we review leads, closed business, lead quality, creative performance, and what to adjust next.
Ongoing Strategy
Advertising changes constantly. We stay engaged and keep looking for opportunities to improve results.
A note on creative: AAJ Advertising does not film or produce your content — we make the content you have work harder, and tell you exactly what to create next.